Fossil watch is now on sale for $129.99 direct from Fossil, Amazon and Fossil Direct.
Apple and Fossin are selling the watch at Amazon for $109.99.
Fossil has also made a few changes to its website to make the watch more attractive to a broader audience.
You can now order the Fossil Fossil SmartWatch for $79.99, for example.
You also get a Fossil Digital Crown, which allows you to swipe your wrist on the watch to open the digital crown and unlock the watch.
It’s also available in gold and rose gold.